A compelling customer experience is simply good business
Customer satisfaction fosters loyalty, encourages repeat purchases and generates positive word-of-mouth. Accelerate your customer relationship management (CRM) implementation and enhance customer experience with our prebuilt products and accelerators. We provide strategic advisory and road mapping services to develop a 360 view of your customers and ensure seamless omnichannel interactions.
With our knowledge of CRM applications, we can help you become a leader in your industry by changing how you market to and interact with customers, and transforming the experiences you provide for them.

We partner with you for the long term
We provide strategic guidance to uncover customer insights, optimize marketing automation, enhance sales efficiency and streamline processes to maximize value.
Our goal is to create a single view of your customers and make sure your current systems can support better customer experiences. We therefore evaluate your technology landscape to recommend the best-fit CRM solutions, then customize these for your organization.
Through ongoing support and managed services, we keep you ahead of industry trends and help refine customizations, optimize processes and integrate AI-driven solutions.
Our services
NTT DATA helps you discover the full potential of CRM with expert solutions for sales, service, marketing, AI, automation and partner management.
Enterprise Application Platforms
CRM Advisory
Maximize ROI from CRM investments with expert assessments, strategic roadmaps and technology recommendations to achieve a 360 view of your customers and drive exceptional experiences aligned with business goals.
Enterprise Application Platforms
Salesforce Automation
Empower your sales teams to boost productivity and focus on closing deals efficiently by streamlining your sales processes and automating lead management, opportunity tracking and forecasting.
Enterprise Application Platforms
Sales Engagement and Performance
Enhance sales team performance to foster stronger relationships and achieve revenue goals with tools for streamlined engagement, performance tracking and actionable insights.
Enterprise Application Platforms
Partner Management
Optimize partner ecosystems to create stronger relationships and shared success with solutions for collaboration, performance tracking and incentive management.
Enterprise Application Platforms
Configure, Price and Quote
Simplify complex quoting processes to make sales cycles faster and more accurate with tailored solutions that streamline configuration, pricing and quoting (CPQ).
Enterprise Application Platforms
Field Service Management
Empower field teams to deliver efficient, high-quality on-site service with real-time scheduling, route optimization and mobile solutions.
Enterprise Application Platforms
Customer Support Case Management
Ensure faster resolutions, improved customer satisfaction and actionable insights with streamlined case-management solutions.
Enterprise Application Platforms
Workflow Configuration and Service Optimization
Enhance operational efficiency with custom workflows, process automation and service optimization tailored to your unique business needs.
Enterprise Application Platforms
Digital Marketing and Customer Engagement
Elevate customer engagement with data-driven digital marketing solutions for marketing automation, personalization, loyalty management and omnichannel strategies. Use customer data platforms (CDPs) to unify customer insights, optimize campaigns and deliver seamless, targeted experiences across all touchpoints.
Enterprise Application Platforms
AI Solutions and Agents for CRM
Leverage AI for predictive analytics, chatbots, virtual assistants and automated insights. AI agents enhance efficiency and outcomes through customer interactions, sales recommendations and service personalization.
Our impact
CRM experts
Our CRM team has best-practice expertise across industries and technologies, supported by 13,000+ Salesforce and 2,500+ Microsoft Dynamics certifications.
successful CRM projects
We drive transformation with top customer satisfaction (CSAT) results, leveraging deep expertise in vendor solutions and scalable near-shore and off-shore delivery models.
Case studies

Enterprise Application Platforms
NTT DATA unlocks the potential of Salesforce
By creating applications, automations and efficient workflows using its extensive experience with the low-code/no-code solutions within Salesforce, NTT DATA amplifies the value of the platform for corporate users and clients.
Read more
Enterprise Application Platforms
McLaren Group turns to NTT DATA to transform its critical IT enterprise solutions
The multi-year contract with NTT DATA will allow McLaren to optimise and transform key systems.
Read moreIndustry recognition
Salesforce | 2024
NTT DATA wins Salesforce Partner Innovation Award in Manufacturing and Communication categories for implementation of Manufacturing Cloud at Embraer, and Data Cloud and Marketing Cloud at Vodafone España.
ISG | 2024
NTT DATA named a Leader in ISG Provider Lens™ ServiceNow Ecosystem Partners for ServiceNow Consulting Services 2024.
Microsoft | 2024
NTT DATA wins Microsoft Partner of the Year Award for Portugal and was a finalist for Microsoft Top GSI.
Everest Group | 2024
NTT DATA named among the top five service providers delivering superior value in Everest Group’s Salesforce Pulse 2024.
Nelson Hall | 2024
NTT DATA is a Leader in NelsonHall’s NEAT Report for Salesforce Services 2024.