Exponential value with vertical GenAI
Enhance your business operations and drive innovation with specialized, industry-specific GenAI solutions that address advanced operational needs. By tailoring architectures and AI models and leveraging unique data assets, we build solutions that deliver exponential value.
NTT DATA’s full-stack GenAI industry services include architecture design, technology and vendor selection and model training, deployment and management. Our solutions integrate with business applications in all industries, including healthcare, insurance, financial services and manufacturing

Our approach
We partner with clients to create GenAI solutions tailored to your industry’s unique challenges and opportunities. These industry-specific solutions offer a significant opportunity to get ahead by solving complex problems that generic models can't handle. From automating specialized processes to redefining customer engagement, our GenAI industry services empower clients to innovate and lead in their markets.
Generative AI
Deep domain expertise
Our approach begins with understanding your sector’s nuances, business goals and specific use cases.
Generative AI
Industry use cases
Unlike general-purpose AI models, we design industry GenAI models for a narrower set of use cases to improve accuracy, address security and privacy needs and reduce advanced prompt-engineering needs.
Generative AI
Vertical GenAI models
We can build domain-specific GenAI models or fine-tune existing general-purpose foundational models trained on a specialized domain-relevant dataset and optimized to your industry business functions.
Generative AI
Technology ecosystem
We select and integrate the best tools, vendors and frameworks for your platform.
Generative AI
Scalable deployment
Our team ensures smooth deployment with a focus on scalability, security and performance.
Our Impact
sales increase L'Oréal digital channels
with NTT DATA's conversational AI
savings in modernization projects
using NTT DATA coding for financial client
adoption rate by a telco's employees
saving three hours per month per employee
Case Studies

Generative AI
Crown Prosecution Services (CPS)
Using GenAI to reduce delays across the justice system.
Read the case study
Generative AI
L’Oreal to enhance its digital ecommerce platforms
We collaborated with L’Oreal to integrate advanced conversational AI for personalized ecommerce experiences.
Read the case studyIndustry recognition
HFS | 2025
NTT DATA named a Market Leader in HFS Horizons: Generative EnterpriseTM Services, 2025 report
ISG | 2024
NTT DATA named a Leader in the ISG Provider LensTM for Global Generative AI Services
Everest Group | 2024
NTT DATA recognized as a Star Performer in the Everest Group Artificial Intelligence (AI) and Generative AI Services PEAK Matrix® Assessment 2024